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Full-suite copywriting. Concepts & strategy. Digital, science & beauty specialist.
Concept and copy for this successful pitch by Imagination London. The angle was to uncover impactful in-the-field stories as proof points for the reliability of Shell's heavy greases – ironically, traditionally dry subject matter.
Concept and copy for this successful pitch by Imagination London. The angle was to uncover impactful in-the-field stories as proof points for the reliability of Shell's heavy greases – ironically, traditionally dry subject matter.