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Full-suite copywriting. Concepts & strategy. Digital, science & beauty specialist.
Radiance Transports You travel retail campaign. Main visual of the campaign featuring Zhang Ziyi.
Key visual takeover in the Haitang Bay mall.
Outpost images from Haitang Bay mall.
Clé de Peau Beauté was invited at short notice to create an outpost and promotional takeover of the Haitang Bay duty free mall in Hainan, China. I came up with the line for the gorgeous campaign, featuring cinema and television icon, Zhang Ziyi. Campaign visuals by Creative Director, Rie Takeuchi and her incredible team of ADs. It was extremely successful, far exceeding predicted sales.