Skype 4.0 represented a major overhaul of the software, with far better UX design and a much improved video calling experience. It was the first time a copywriter was ever involved in the user interface, and I did a language overhaul line by line to improve the user experience, and align it with Skype’s tone of voice.

Along with improved video calling comes cross-selling hardware with strategic partners. This is one of the many eDMs I wrote to our mailing list.

Back in the day, Skype had the most expressive set of emoji available anywhere. This was a fun email to write, encouraging users to customise their Skype.

Flier to promote a collaboration between Skype and non-proflt Peace One Day. Part of their education program, they organised video calling sessions amongst students from different parts of the globe to ask questions, learn about each other, and connect over Skype.

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A selection of work I did during my many years at Skype. It included Skype 4.0 – a major overhaul of the software, with far better UX design and a much improved video calling experience. It was the first time a copywriter was ever involved in the user interface, and I did a language overhaul line by line to improve the user experience, and align it with Skype’s tone of voice. That flowed onto my UI edits of multiple versions of the software, including those customised for Smart TVs, iPhones, tablets, and Android devices.