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Full-suite copywriting. Concepts & strategy. Digital, science & beauty specialist.
Precious Gold Vitality Serum campaign key visual.
Precious Gold Vitality Serum in-store display
Featuring the big idea and supporting copy line written by me, and key product and ingredient information on the unit’s base plate.
Precious Gold Vitality Serum outpost – exterior view.
Precious Gold Vitality Serum outpost bird's-eye view.
Interior science wall of the outpost design.
A selection of infographics created for social channels as part of the campaign.
A gorgeous campaign sparked from the big idea co-created by me and my team. Expressing the energising effect of retinol and the luxury (and protective properties) of gold, it’s an all-ages forcefield against the damage caused by stress. I scripted the film and wrote the suite of assets. Stunning visuals by Robert Fontanelli.