Home page for Clé de Peau Beauté’s 2024 Holiday Collection.
Brightening Serum collection story and website copy for Clé de Peau Beauté’s 2024 Holiday Collection.
Eye Color Quad collection story and website copy for Clé de Peau Beauté’s 2024 Holiday Collection.
Multi Repair Oil collection story and website copy for Clé de Peau Beauté’s 2024 Holiday Collection.
Lipstick collection story and website copy for Clé de Peau Beauté’s 2024 Holiday Collection.
The Luminizing Face Enhancer collection story and website copy for Clé de Peau Beauté’s 2024 Holiday Collection.
La Crème collection story and website copy for Clé de Peau Beauté’s 2024 Holiday Collection.
2024 Holiday Collection key visual with global brand ambassador, Dakota Fanning.
2024 Holiday Collection key visual with global brand ambassador, Ella Balinska.
Clé de Peau Beauté’s limited-edition Holiday collections are three years in the planning. Once we decided on the concept, I worked closely with the Product and Packaging teams to craft a narrative flow, and have each product in the collection represent a significant moment or story point along the journey. Each story informed the guest artist’s designs, which appeared on the packaging. I also named the collection, and steered the big idea process with the Creative and Marketing teams when it came time to promote the launch. Campaign visuals by Creative Director, Rie Takeuchi and her incredible team of ADs.
