The Foundation – Brand Ambassador Promotion, China. Clé de Peau Beauté represented by global brand ambassador, Zhang Ziyi. Campaign copy by me.

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Clé de Peau Beauté had the honour of being represented by cinema and television icon, Zhang Ziyi. Over a number of years, I wrote key visual copy and TVC scripts that drew links between the high status and excellence of our star, and the high luxury and preciousness of Clé de Peau Beauté’s most iconic products. Campaign visuals by Creative Director, Rie Takeuchi and her incredible team of ADs. Note the English voiceovers are a scratch tracks, not the final Mandarin versions.

Brand Ambassador Promotions, China